This week’s topics
Applying Contemporary Issues in Tourism and Hospitality in practice: case studies
- Case analysis
- Linking theory to practice
- Evaluating evidence
What you will be able to do
- 2.1 Assess the impact of social issues on the development of the tourism and hospitality industry.
- 2.2 Assess the impact of environmental issues on the development of the tourism and hospitality industry.
- 2.3 Assess the impact of technological issues on the development of the tourism and hospitality industry.
- 3.2 Analyse a current trend using appropriate techniques and resources
- 4.2 Analyse the impact of issues and trends that drive change in tourism and hospitality organisations.
Activity
Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.
Study materials
Videos
- Sustainability in the Hospitality Industry: Challenges and Opportunities · YouTube · eCornell · 60 min · for registered students
- Claire Whitely: Sustainable Hospitality Alliance · YouTube · UN Tourism · 16 min · for registered students
- Ms. Anjana Raza, Head of Social Responsibility, Sustainable Hospitality Alliance · YouTube · UN Tourism · 12 min · for registered students
Further resources
- European Capital of Smart Tourism (EU initiative and best-practice compendia) · Reading · Eu, case study · for registered students
- OECD Tourism Trends and Policies 2024, ch. 3: Building the evidence base for sustainable tourism policies · PDF · Oecd, report; pp. 71–96 · for registered students
- Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.