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Level 5 Diploma in Tourism and Hospitality Management

Trend Analysis Techniques and Resources

THM506 · Contemporary Issues in Tourism and Hospitality — Week 9 of 16

CourseTHM506
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Trend Analysis Techniques and Resources

  1. PESTLE and environmental scanning
  2. Big data analytics and traveler sentiment tracking
  3. Predictive forecasting models
  4. Industry benchmarking and trade intelligence reports
  5. Benchmarking Techniques for Strategy Development
  6. CIMA E3 Some forecasting and planning techniques

What you will be able to do

  • 3.2 Analyse a current trend using appropriate techniques and resources

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: analyse a current trend using appropriate techniques and resources

Study materials

Videos

  • Benchmarking Techniques for Strategy Development · YouTube · Galton College · 41 min · for registered students
  • CIMA E3 Some forecasting and planning techniques · YouTube · OpenTuition · 25 min · for registered students
  • What is a PESTLE Analysis - Strategic Planning & Environmental Scanning · YouTube · OnStrategy I Virtual Strategist · 5 min · for registered students
  • Sustainability in hospitality: how is data making an impact? · YouTube · eCornell · 63 min · for registered students
  • What is benchmarking? · YouTube · The Finance Storyteller · 5 min · for registered students
  • Global Trends in Hospitality Sustainability Performance: Insights From the CHSB Index · YouTube · eCornell · 53 min · for registered students

Further resources

  • Entrepreneurship, ch. 14.2: Using the PEST framework · PDF · OpenStax, textbook chapter; pp. 547–553 · for registered students
  • Principles of Marketing, ch. 6: Marketing Research and Market Intelligence · PDF · OpenStax, textbook chapter; pp. 211–238 · for registered students
  • Eurostat Statistics Explained: Tourism statistics · Reading · Eu, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Social Issues Influencing Tourism and Hospitality
  • Week 2: Assessing Social Impacts on Industry Development
  • Week 3: Environmental Issues in Tourism and Hospitality
  • Week 4: Assessing Environmental Impacts on Sector Growth
  • Week 5: Technological Issues Facing Tourism and Hospitality
  • Week 6: Assessing Technological Impacts on Industry Operations
  • Week 7: Current Trends Influencing Sectoral Change
  • Midterm: Midterm evaluation
  • Week 9: Trend Analysis Techniques and Resources
  • Week 10: Organisational Responses to Contemporary Trends
  • Week 11: Analysing the Organisational Impact of Change Drivers
  • Week 12: Applying Contemporary Issues in Tourism and Hospitality in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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