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Level 5 Diploma in Tourism and Hospitality Management

Analysing the Organisational Impact of Change Drivers

THM506 · Contemporary Issues in Tourism and Hospitality — Week 11 of 16

CourseTHM506
Week11 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Analysing the Organisational Impact of Change Drivers

  1. Financial performance and capital expenditure shifts
  2. Brand equity and corporate social responsibility reputation
  3. Operational resilience under external shocks
  4. Business model transformation and viability
  5. External Influences on Organisational Performance - ACCA Advanced Performance Management (APM)
  6. Building personal and organisational resilience with Richard Jolly | London Business School
  7. Marketers EXPLAIN Keller's Consumer Based Brand Equity Model

What you will be able to do

  • 4.2 Analyse the impact of issues and trends that drive change in tourism and hospitality organisations.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse the impact of issues and trends that drive change in tourism and hospitality organisations.

Study materials

Videos

  • External Influences on Organisational Performance - ACCA Advanced Performance Management (APM) · YouTube · OpenTuition · 44 min · for registered students
  • Building personal and organisational resilience with Richard Jolly | London Business School · YouTube · London Business School · 42 min · for registered students
  • Marketers EXPLAIN Keller's Consumer Based Brand Equity Model · YouTube · The Two Marketeers · 17 min · for registered students
  • Hospitality Outlook 2021: Hotel Performance, Capital Markets, and Consumer Behavior · YouTube · eCornell · 63 min · for registered students

Further resources

  • Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
  • Transition Pathway for Tourism: taking stock of progress by 2023 (European Commission, 2024) · PDF · Eu, report · for registered students
  • The Impact of Corporate Sustainability on Organizational Processes and Performance · PDF · NBER, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Social Issues Influencing Tourism and Hospitality
  • Week 2: Assessing Social Impacts on Industry Development
  • Week 3: Environmental Issues in Tourism and Hospitality
  • Week 4: Assessing Environmental Impacts on Sector Growth
  • Week 5: Technological Issues Facing Tourism and Hospitality
  • Week 6: Assessing Technological Impacts on Industry Operations
  • Week 7: Current Trends Influencing Sectoral Change
  • Midterm: Midterm evaluation
  • Week 9: Trend Analysis Techniques and Resources
  • Week 10: Organisational Responses to Contemporary Trends
  • Week 11: Analysing the Organisational Impact of Change Drivers
  • Week 12: Applying Contemporary Issues in Tourism and Hospitality in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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