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Level 7 Diploma in Tourism and Hospitality Management

Applying Destination Management in practice: case studies

THM702 · Destination Management — Week 12 of 16

CourseTHM702
Week12 of 16
SemesterI
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This week’s topics

Applying Destination Management in practice: case studies

  1. Case analysis
  2. Linking theory to practice
  3. Evaluating evidence

What you will be able to do

  • 1.1 Analyse the need for destination management.
  • 1.2 Analyse the impacts of tourism on destinations.
  • 1.3 Critically evaluate the influence of external factors on the development of tourist destinations.
  • 2.2 Analyse the role of destination management organisations.
  • 2.3 Critically evaluate the factors that influence the performance of destination management organisations.
  • 3.2 Critically evaluate the aims and influence of interest groups in the development of destinations.
  • 4.1 Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.

Activity

Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

  • The current status of sustainable tourism destination management in Japan · YouTube · UN Tourism · 18 min · for registered students
  • Progress in the transformation of tourism at the destination level · YouTube · UN Tourism · 9 min · for registered students
  • Carlos Romero, Smart Destinations Initiative - Global INSTO2018 · YouTube · UN Tourism · 11 min · for registered students
  • Discussion Roundtable 1: Climate action at destination level · YouTube · UN Tourism · 44 min · for registered students

Further resources

  • The de Bois Review: an independent review of Destination Management Organisations in England (DCMS, 2021) · PDF · GOV.UK, report · for registered students
  • Government response to the de Bois Review of Destination Management Organisations (DCMS, 2022) · PDF · GOV.UK, guidance · for registered students
  • Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 11Week 13
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Course plan
  • Week 1: The Strategic Rationale for Destination Management
  • Week 2: Evaluating Tourism Impacts across Destinations
  • Week 3: External Drivers and Macro-Environmental Influences
  • Week 4: Evolution of Destination Governance and Marketing
  • Week 5: Core Roles and Functions of Destination Management Organisa…
  • Week 6: Evaluating DMO Performance and Effectiveness
  • Week 7: Stakeholder Landscapes in Destination Ecosystems
  • Midterm: Midterm evaluation
  • Week 9: Interest Groups, Advocacy, and Power Dynamics
  • Week 10: Integrating Destination Marketing and Destination Management
  • Week 11: Comparative Analysis and Future Destination Models
  • Week 12: Applying Destination Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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