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Level 7 Diploma in Tourism and Hospitality Management

Comparative Analysis and Future Destination Models

THM702 · Destination Management — Week 11 of 16

CourseTHM702
Week11 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Comparative Analysis and Future Destination Models

  1. Cross-case comparative analysis of global DMO models
  2. Smart destination technology and real-time visitor tracking
  3. Strategic realignment of destination marketing with carrying capacity
  4. Future-proofing destination governance under polycrisis conditions

What you will be able to do

  • 1.1 Analyse the need for destination management.
  • 2.3 Critically evaluate the factors that influence the performance of destination management organisations.
  • 4.1 Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.

Activity

Seminar, guided reading and a short written task: analyse the need for destination management.

Study materials

Videos

  • Carlos Romero, Smart Destinations Initiative - Global INSTO2018 · YouTube · UN Tourism · 11 min · for registered students
  • SDWC2018_Oviedo_Open Data for Smart Destination Management_27June_EN · YouTube · UN Tourism · 65 min · for registered students
  • Progress in the transformation of tourism at the destination level · YouTube · UN Tourism · 9 min · for registered students

Further resources

  • UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) (2019) · PDF · Un, guidance · for registered students
  • The de Bois Review: an independent review of Destination Management Organisations in England (DCMS, 2021) · PDF · GOV.UK, report · for registered students
  • Government response to the de Bois Review of Destination Management Organisations (DCMS, 2022) · PDF · GOV.UK, guidance · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 10Week 12
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: The Strategic Rationale for Destination Management
  • Week 2: Evaluating Tourism Impacts across Destinations
  • Week 3: External Drivers and Macro-Environmental Influences
  • Week 4: Evolution of Destination Governance and Marketing
  • Week 5: Core Roles and Functions of Destination Management Organisa…
  • Week 6: Evaluating DMO Performance and Effectiveness
  • Week 7: Stakeholder Landscapes in Destination Ecosystems
  • Midterm: Midterm evaluation
  • Week 9: Interest Groups, Advocacy, and Power Dynamics
  • Week 10: Integrating Destination Marketing and Destination Management
  • Week 11: Comparative Analysis and Future Destination Models
  • Week 12: Applying Destination Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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