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Level 7 Diploma in Tourism and Hospitality Management

Evaluating DMO Performance and Effectiveness

THM702 · Destination Management — Week 6 of 16

CourseTHM702
Week6 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Evaluating DMO Performance and Effectiveness

  1. Financial sustainability and diverse revenue models
  2. Political interference and institutional governance structures
  3. Key performance indicators versus holistic wellbeing metrics
  4. Organisational agility and digital competence
  5. APM Topic Explainer: Non financial performance indicators
  6. Panel Discussion on "Building the Governance Framework to Unlock Value from Sustainability"

What you will be able to do

  • 2.3 Critically evaluate the factors that influence the performance of destination management organisations.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: critically evaluate the factors that influence the performance of destination management organisations.

Study materials

Videos

  • APM Topic Explainer: Non financial performance indicators · YouTube · ACCA Student Study Resources · 23 min · for registered students
  • Panel Discussion on "Building the Governance Framework to Unlock Value from Sustainability" · YouTube · INSEAD · 44 min · for registered students
  • UNWTO Webinar on Institutional Strengthening in Destination Management · YouTube · UN Tourism · 27 min · for registered students

Further resources

  • UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) (2019) · PDF · Un, guidance · for registered students
  • The de Bois Review: an independent review of Destination Management Organisations in England (DCMS, 2021) · PDF · GOV.UK, report · for registered students
  • Government response to the de Bois Review of Destination Management Organisations (DCMS, 2022) · PDF · GOV.UK, guidance · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: The Strategic Rationale for Destination Management
  • Week 2: Evaluating Tourism Impacts across Destinations
  • Week 3: External Drivers and Macro-Environmental Influences
  • Week 4: Evolution of Destination Governance and Marketing
  • Week 5: Core Roles and Functions of Destination Management Organisa…
  • Week 6: Evaluating DMO Performance and Effectiveness
  • Week 7: Stakeholder Landscapes in Destination Ecosystems
  • Midterm: Midterm evaluation
  • Week 9: Interest Groups, Advocacy, and Power Dynamics
  • Week 10: Integrating Destination Marketing and Destination Management
  • Week 11: Comparative Analysis and Future Destination Models
  • Week 12: Applying Destination Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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