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Level 7 Diploma in Tourism and Hospitality Management

Integrating Destination Marketing and Destination Management

THM702 · Destination Management — Week 10 of 16

CourseTHM702
Week10 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Integrating Destination Marketing and Destination Management

  1. Paradigm shift from DMO promotion to DMMO management
  2. Brand image congruence with resident values
  3. De-marketing strategies for fragile environments
  4. Digital storytelling versus capacity management

What you will be able to do

  • 4.1 Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.

Activity

Seminar, guided reading and a short written task: critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.

Study materials

Videos

  • Continuously integrating the view of residents · YouTube · UN Tourism · 12 min · for registered students

Further resources

  • UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) (2019) · PDF · Un, guidance · for registered students
  • The de Bois Review: an independent review of Destination Management Organisations in England (DCMS, 2021) · PDF · GOV.UK, report · for registered students
  • Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: The Strategic Rationale for Destination Management
  • Week 2: Evaluating Tourism Impacts across Destinations
  • Week 3: External Drivers and Macro-Environmental Influences
  • Week 4: Evolution of Destination Governance and Marketing
  • Week 5: Core Roles and Functions of Destination Management Organisa…
  • Week 6: Evaluating DMO Performance and Effectiveness
  • Week 7: Stakeholder Landscapes in Destination Ecosystems
  • Midterm: Midterm evaluation
  • Week 9: Interest Groups, Advocacy, and Power Dynamics
  • Week 10: Integrating Destination Marketing and Destination Management
  • Week 11: Comparative Analysis and Future Destination Models
  • Week 12: Applying Destination Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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