Destination Management

Course Description

The aim of this unit is to develop learners’ ability to analyse the role of tourism and the visitor economy in modern international tourism destinations from a range of theoretical perspectives. Learners will gain a critical understanding of broader perspectives required to manage and market tourism in the modern international destination, and to inform their tourism and marketing strategies.

Course Objectives

The aim of this unit is to develop learners’ ability to analyse the role of tourism and the visitor economy in modern international tourism destinations from a range of theoretical perspectives. Learners will gain a critical understanding of broader perspectives required to manage and market tourism in the modern international destination, and to inform their tourism and marketing strategies.

Key Topics

1. LO1: Understand the factors that influence destination management.
2. LO2: Understand the role of destination management organisations.
3. LO3: Be able to evaluate the influence of stakeholders on destination management.
4. LO4: Understand the relationship between destination management and destination marketing.

Course Outline

Learning Outcomes

1. LO1 Understand the factors that influence destination management.
2. 1.1 Analyse the need for destination management.
3. 1.2 Analyse the impacts of tourism on destinations.
4. 1.3 Critically evaluate the influence of external factors on the development of tourist destinations.
5. LO2 Understand the role of destination management organisations.
6. 2.1 Review the emergence of destination management and marketing at local, national and international level.
7. 2.2 Analyse the role of destination management organisations.
8. 2.3 Critically evaluate the factors that influence the performance of destination management organisations.
9. LO3 Be able to evaluate the influence of stakeholders on destination management.
10. 3.1 Review the range of stakeholders that influence destination management.
11. 3.2 Critically evaluate the aims and influence of interest groups in the development of destinations.
12. LO4 Understand the relationship between destination management and destination marketing.
13. 4.1 Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.