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Level 7 Diploma in Tourism and Hospitality Management

Core Roles and Functions of Destination Management Organisations

THM702 · Destination Management — Week 5 of 16

CourseTHM702
Week5 of 16
SemesterI
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This week’s topics

Core Roles and Functions of Destination Management Organisations

  1. Destination planning and resource allocation
  2. Product diversification and visitor flow dispersal
  3. Crisis readiness and risk communication
  4. Public-private partnership coordination

What you will be able to do

  • 2.2 Analyse the role of destination management organisations.

Activity

Seminar, guided reading and a short written task: analyse the role of destination management organisations.

Study materials

Videos

  • Creating a destination “Risk Register” · YouTube · UN Tourism · 13 min · for registered students
  • Session 3: Media relations in Crisis Communications - 4th UNWTO Conference on Tourism and the Media · YouTube · UN Tourism · 66 min · for registered students

Further resources

  • UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) (2019) · PDF · Un, guidance · for registered students
  • The de Bois Review: an independent review of Destination Management Organisations in England (DCMS, 2021) · PDF · GOV.UK, report · for registered students
  • Government response to the de Bois Review of Destination Management Organisations (DCMS, 2022) · PDF · GOV.UK, guidance · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: The Strategic Rationale for Destination Management
  • Week 2: Evaluating Tourism Impacts across Destinations
  • Week 3: External Drivers and Macro-Environmental Influences
  • Week 4: Evolution of Destination Governance and Marketing
  • Week 5: Core Roles and Functions of Destination Management Organisa…
  • Week 6: Evaluating DMO Performance and Effectiveness
  • Week 7: Stakeholder Landscapes in Destination Ecosystems
  • Midterm: Midterm evaluation
  • Week 9: Interest Groups, Advocacy, and Power Dynamics
  • Week 10: Integrating Destination Marketing and Destination Management
  • Week 11: Comparative Analysis and Future Destination Models
  • Week 12: Applying Destination Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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