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Level 7 Diploma in Strategic Management and Leadership

Funding, markets and pitching the business plan

SL707 · Entrepreneurship and Innovation — Week 13 of 16

CourseSL707
Week13 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Funding, markets and pitching the business plan

  1. Funding required: purpose; timing of requirements; preferred sources
  2. Summary of markets and competition: local business environment; market research; marketing; promotion; how, where and when sales can be made
  3. Investor’s needs from potential investment opportunity
  4. Investment planning stage of the pitch; structure of presentation; visual aids
  5. Presentation skills; negotiation: techniques for handling challenging questions

What you will be able to do

  • 4.1 Develop a business plan for a new business.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 12Week 14
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Nature, characteristics and challenges of establishing an e…
  • Week 2: Entrepreneurial skills and attributes; successful commercia…
  • Week 3: Types of innovation and the climate for creativity
  • Week 4: Models and tools for creative and innovative solutions
  • Week 5: Selecting and developing creative and innovative ideas
  • Week 6: Leading others to embrace innovation and change
  • Week 7: Sources of business ideas and analysing new ideas
  • Week 8: Midterm evaluation
  • Week 9: Intellectual property and new business ideas
  • Week 10: Production and marketing feasibility of new business ideas
  • Week 11: Business planning forecasts using financial techniques
  • Week 12: Elements and structure of a business plan
  • Week 13: Funding, markets and pitching the business plan
  • Week 14: Control and monitoring mechanisms for the business plan
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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