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Level 7 Diploma in Strategic Management and Leadership

Production and marketing feasibility of new business ideas

SL707 · Entrepreneurship and Innovation — Week 10 of 16

CourseSL707
Week10 of 16
SemesterI
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This week’s topics

Production and marketing feasibility of new business ideas

  1. Purposes for micro start-up business: reduce risks; convince sponsors; make first link with potential customers
  2. Use of tools to analyse production and marketing feasibility of the new business idea
  3. Brief feasibilities (market, competition, business, financial, production & technical, HR) and resource needs
  4. Risks: risk analysis; risk management techniques

What you will be able to do

  • 3.2 Evaluate production, and marketing feasibility of new business ideas.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Nature, characteristics and challenges of establishing an e…
  • Week 2: Entrepreneurial skills and attributes; successful commercia…
  • Week 3: Types of innovation and the climate for creativity
  • Week 4: Models and tools for creative and innovative solutions
  • Week 5: Selecting and developing creative and innovative ideas
  • Week 6: Leading others to embrace innovation and change
  • Week 7: Sources of business ideas and analysing new ideas
  • Week 8: Midterm evaluation
  • Week 9: Intellectual property and new business ideas
  • Week 10: Production and marketing feasibility of new business ideas
  • Week 11: Business planning forecasts using financial techniques
  • Week 12: Elements and structure of a business plan
  • Week 13: Funding, markets and pitching the business plan
  • Week 14: Control and monitoring mechanisms for the business plan
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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