This week’s topics
Types of innovation and the climate for creativity
- Types of innovation: product development; market development; business model innovations
- Increasing efficiency and developing cost advantage, e.g. outsourcing, changing production methods, remodelling the supply chain, electronic ordering and invoicing
- Improving processes
- Anderson and West’s four factor theory of group climate for innovation: vision, participative safety, task orientation and support for innovation
What you will be able to do
- 2.1 Evaluate methods for encouraging creativity and innovation in organisations.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.