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Entrepreneurship and Innovation

SL707

Course CodeSL707
ECTS

Course Description

The aim of this unit is to introduce learners to the basics of business processes and strategies related to enterprise and entrepreneurship, developing knowledge of enterprise and entrepreneurship in global contexts.

Course Outline

Learning Outcomes

  1. LO1 Be able to critically analyse the concepts and process of entrepreneurship.
  2. LO2 Be able to evaluate innovative and entrepreneurial management processes for a project or organisation.
  3. LO3 Be able to critically assess proposals developed from new ideas.
  4. LO4 Be able to develop a business plan.
Learning Resources

Burns, P. (2007) Entrepreneurship and Small Business. Hampshire: Palgrave. Barrow, P. (2008) The Best-laid Business Plans. London: Virgin. Bently, L. (2008) Intellectual Property Law. Oxford: Oxford University Press. Ford, B. R., Bornstein, J. M., Pruitt, P. T. and Young, E. (2010) The Ernst & Young Business Plan Guide. Chichester: John Wiley & Sons. Green, J. (2005) Starting your own business. New York: How to Books. Jones, P. (2007) Tycoon. Hodder and Stoughton. Mair, J. (2006) Social Entrepreneurship. Hampshire: Palgrave Macmillan. Mawson, A. (2008) The Social Entrepreneur, making communities work. London: Atlantic Books. Rae, D. (2007) Entrepreneurship: From opportunity to action. Hampshire: Palgrave Macmillan. Reuvid, J. (2006) Start-up and run your own business. London: Kogan Page. Robinson, K. (2005) The element: How finding passion changes everything. London: Penguin. Stokes, D. and Wilson, N. (2006) Small business management and entrepreneurship. London: Thomson. World Intellectual Property Organisation (WIPO) (2012) The enforcement of intellectual property rights – A case book. http://www.wipo.int/edocs/pubdocs/en/intproperty/791/wipo_pub_791.pdf Barringer, B. R. and Ireland, D. (2009) Entrepreneurship: Successfully launching new ventures. Boston: Pearson Education. Alinsky, S. D. (1999) Rules for radicals. Westminster: Random House. Burgh, B. (2007) The go-giver. New York: Portfolio Hardcover. Claxton, G. (2000) Hare brain, tortoise mind: How intelligence increases when you think less. London: Ecco. Gittomer, J. (2003) The sales Bible: The ultimate sales resource. Hoboken, NJ: John Wiley & Sons. Gladwell, M. (2002) The tipping point: How little things can make a big difference. London: Back Bay Books. Godin, S. (2005) Purple Cow. London: Penguin. Godin, S. (2008) Tribes. London: Piatkus. Kirby, D. (2002) Entrepreneurship. Maidenhead: McGraw-Hill Higher Education. Semler, R. (2001) Maverick! The success story behind the world’s most unusual workplace. Harlow: Random House Business Books. Vaynerchuk, G. (2009) Crush it! Why now is the time to cash in on your passion. New York: Harper Studio. Weinberg, T. (2009) The new community rules: Marketing on the social web. Farnham: O’Reilly Media. West, C. (2008) Think like an entrepreneur, your psychological toolkit of success. Harlow: Prentice Hall.

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