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Level 7 Diploma in Strategic Management and Leadership

Intellectual property and new business ideas

SL707 · Entrepreneurship and Innovation — Week 9 of 16

CourseSL707
Week9 of 16
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This week’s topics

Intellectual property and new business ideas

  1. The nature and purpose of intellectual property rights; patents; copy rights; trademarks; trade secrets; product vs. process patents
  2. The eight categories of copyright works and the distinction between authorial and entrepreneurial works; moral rights; infringement of copyright
  3. The basic requirements in relation to the registration of trademarks; registerable marks; absolute and relative grounds of refusal/objection
  4. The requirements for an invention to be patented: patentable subject-matter; industrial applicability; novelty and inventive step
  5. An overview of patent application procedure and the options for obtaining patent protection nationally, throughout Europe and worldwide

What you will be able to do

  • 3.1 Analyse business ideas.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 8Week 10
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Nature, characteristics and challenges of establishing an e…
  • Week 2: Entrepreneurial skills and attributes; successful commercia…
  • Week 3: Types of innovation and the climate for creativity
  • Week 4: Models and tools for creative and innovative solutions
  • Week 5: Selecting and developing creative and innovative ideas
  • Week 6: Leading others to embrace innovation and change
  • Week 7: Sources of business ideas and analysing new ideas
  • Week 8: Midterm evaluation
  • Week 9: Intellectual property and new business ideas
  • Week 10: Production and marketing feasibility of new business ideas
  • Week 11: Business planning forecasts using financial techniques
  • Week 12: Elements and structure of a business plan
  • Week 13: Funding, markets and pitching the business plan
  • Week 14: Control and monitoring mechanisms for the business plan
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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