This week’s topics
Strategic Objectives and Corporate Purpose
- Purpose-driven corporate mission statements
- Balancing profit with environmental outcomes
- Stakeholder-centric governance
- Sustainable KPI integration
- Barbara Martin Coppola on why purpose is the ultimate filter for business success. Purpose Day 2026
- Lecture 22: Sustainability as a Strategic Approach - 2
- Shareholder Primacy: Corporate Governance & the Role of Government
What you will be able to do
- 2.1 Determine the scope of the sustainable business organisation.
- 2.2 Evaluate the impact on business structure and objectives of becoming a sustainable business organisation.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: determine the scope of the sustainable business organisation.
Study materials
Videos
- Barbara Martin Coppola on why purpose is the ultimate filter for business success. Purpose Day 2026 · YouTube · HEC Paris · 40 min · for registered students
- Shareholder Primacy: Corporate Governance & the Role of Government · YouTube · Columbia Business School · 28 min · for registered students
- Shareholder Value to Stakeholder Interests: CEO Capitulation or Empty Doublespeak? · YouTube · Aswath Damodaran · 33 min · for registered students
- Session 4: More on corporate governance · YouTube · Aswath Damodaran · 83 min · for registered students
Further resources
- The Impact of Corporate Sustainability on Organizational Processes and Performance · PDF · NBER, article · for registered students
- UK Corporate Governance Code 2024 · PDF · Frc, guidance; 19 pages · for registered students
- Corporate Governance, ch. 2: Governance and Accountability · PDF · Saylor Academy, textbook chapter; pp. 27–50 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
