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Level 5 Diploma in Health and Social Care Management

Campaign Evaluation and Impact Assessment

HSC503 · Health Education and Promoting Wellbeing — Week 11 of 16

CourseHSC503
Week11 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Campaign Evaluation and Impact Assessment

  1. Process, impact, and outcome evaluation metrics
  2. Data collection methods
  3. Measuring shifts in health literacy and behaviour
  4. Continuous quality improvement
  5. The difference between research, quality improvement, service evaluation and audit in healthcare
  6. 602 | Why 'Reach' Isn't Enough: Measuring True Impact & Change - Social Entrepreneurship Course
  7. 3 Quality Improvement Basics - Establish Evaluation Measures

What you will be able to do

  • 3.3 Evaluate the effectiveness and impact of the health education campaign.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate the effectiveness and impact of the health education campaign.

Study materials

Videos

  • The difference between research, quality improvement, service evaluation and audit in healthcare · YouTube · Carol Forde-Johnston · 12 min · for registered students
  • 602 | Why 'Reach' Isn't Enough: Measuring True Impact & Change - Social Entrepreneurship Course · YouTube · YaleCourses · 6 min · for registered students
  • 3 Quality Improvement Basics - Establish Evaluation Measures · YouTube · Mountain Pacific · 3 min · for registered students

Further resources

  • The Magenta Book: Central Government guidance on evaluation (HM Treasury, 2026 update) · PDF · GOV.UK, guidance; 160 pages · for registered students
  • Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students
  • Principles of Marketing, 2.4: Marketing Plan Progress Using Metrics · PDF · OpenStax, textbook chapter; pp. 72–79 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 10Week 12
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Concepts and Models of Health
  • Week 2: Determinants of Health and Well-being
  • Week 3: Nutrition, Physical Activity, and Public Health
  • Week 4: Media Influence on Health Attitudes
  • Week 5: Principles of Health Promotion and Protection
  • Week 6: Behaviour Change Models in National Campaigns
  • Week 7: Evaluating Behaviour Change Approaches
  • Midterm: Midterm evaluation
  • Week 9: Campaign Rationale and Ethical Practice
  • Week 10: Implementing Health Education Campaigns
  • Week 11: Campaign Evaluation and Impact Assessment
  • Week 12: Applying Health Education and Promoting Wellbeing in practi…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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