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Level 5 Diploma in Health and Social Care Management

Campaign Rationale and Ethical Practice

HSC503 · Health Education and Promoting Wellbeing — Week 9 of 16

CourseHSC503
Week9 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Campaign Rationale and Ethical Practice

  1. Epidemiological needs assessment
  2. Defining target audiences and SMART objectives
  3. Ethical implications of victim-blaming and stigmatisation
  4. Autonomy versus paternalism
  5. Aims, Objectives, Learning Outcomes and SMART goals for Nurses
  6. Epidemiological study design - made simple

What you will be able to do

  • 3.1 Define the rationale of a health education campaign.
  • 3.4 Explain ethical issues involved in the health education campaign.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: define the rationale of a health education campaign.

Study materials

Videos

  • Aims, Objectives, Learning Outcomes and SMART goals for Nurses · YouTube · Carol Forde-Johnston · 21 min · for registered students
  • Epidemiological study design - made simple · YouTube · Global Health with Greg Martin · 5 min · for registered students

Further resources

  • Principles of Marketing, ch. 13.4: Steps in the IMC planning process · PDF · OpenStax, textbook chapter; pp. 448–458 · for registered students
  • The Green Book: Central Government Guidance on Appraisal and Evaluation (HM Treasury, 2026) · PDF · GOV.UK, guidance; 88 pages · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Concepts and Models of Health
  • Week 2: Determinants of Health and Well-being
  • Week 3: Nutrition, Physical Activity, and Public Health
  • Week 4: Media Influence on Health Attitudes
  • Week 5: Principles of Health Promotion and Protection
  • Week 6: Behaviour Change Models in National Campaigns
  • Week 7: Evaluating Behaviour Change Approaches
  • Midterm: Midterm evaluation
  • Week 9: Campaign Rationale and Ethical Practice
  • Week 10: Implementing Health Education Campaigns
  • Week 11: Campaign Evaluation and Impact Assessment
  • Week 12: Applying Health Education and Promoting Wellbeing in practi…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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