This week’s topics
Corporate, business and operational strategies
- Strategic relationships, e.g. concepts, application and changing trends
- Corporate strategies; business strategies; operational strategies
- Effective communication; strategy formulation; strategic drift; strategic options review
- Benchmarking; competitor analysis; benefit-cost analysis; position in markets; market share
- Globalisation effect; impacts of technological advancements
What you will be able to do
- 2.1 Critically explore the relationship between, corporate, business and operational strategies.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.