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Level 7 Diploma in Strategic Management and Leadership

Internal analysis and the organisation’s position in its current market

SL701 · Strategic Management — Week 3 of 16

CourseSL701
Week3 of 16
SemesterI
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This week’s topics

Internal analysis and the organisation’s position in its current market

  1. Internal management analysis; employee and management review; strength, weaknesses and resource analysis
  2. Pricing strategies; strategic drift; product analysis; product life cycle analysis
  3. Market situation analysis; organisational position measurement; strategic business planning tools
  4. Porter’s Five Forces Analysis; value chain analysis; Boston growth-share (BCG) matrix
  5. Market equilibrium; market share; sustainable competitive advantage

What you will be able to do

  • 1.1 Critically evaluate the position of an organisation in its current market.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 2Week 4
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Scanning the business environment for strategic decisions
  • Week 2: Tools for analysing the external business environment
  • Week 3: Internal analysis and the organisation’s position in its cu…
  • Week 4: Effects of existing plans, core competences and competitive…
  • Week 5: Corporate, business and operational strategies
  • Week 6: Strategic models and tools for developing strategic options
  • Week 7: Evaluating and deciding on strategic options
  • Week 8: Midterm evaluation
  • Week 9: Vision, mission, strategic goals and a structure that fits …
  • Week 10: Creating a resourced strategy implementation plan
  • Week 11: Force field analysis and change management models
  • Week 12: Leadership and change agent skills for implementing strateg…
  • Week 13: Monitoring and control systems and key success indicators
  • Week 14: Implementation risks and reviewing the effectiveness of the…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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