This week’s topics
Travel Intermediation and Distribution
- Retail versus online travel agencies
- Mass versus specialist tour operators
- Dynamic packaging mechanisms
- Vertical and horizontal integration across distributors
- Horizontal and Vertical Integration
- Episode 55: How Distributors Add Value
- Vertical Integration (With Real World Examples) | From A Business Professor
What you will be able to do
- 2.3 Explain the roles and functions of different types of travel agents and tour operators.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the roles and functions of different types of travel agents and tour operators.
Study materials
Videos
- Horizontal and Vertical Integration · YouTube · Galton College · 25 min · for registered students
- Episode 55: How Distributors Add Value · YouTube · Alanis Business Academy · 10 min · for registered students
- Vertical Integration (With Real World Examples) | From A Business Professor · YouTube · Business School 101 · 10 min · for registered students
- What Is A Tour Operator? Travel And Tourism Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 11 min · for registered students
- Horizontal And Vertical Integration Made EASY! Advantages, disadvantages and examples. · YouTube · Dr Hayley Stainton | Tourism Teacher · 8 min · for registered students
Further resources
- Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.