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Level 4 Diploma in Tourism and Hospitality Management

Theories of Tourist Motivation

THM406 · The Development of the Tourism and Hospitality Industry — Week 5 of 16

CourseTHM406
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Theories of Tourist Motivation

  1. Dann's push and pull factors
  2. Maslow's hierarchy of needs applied to leisure
  3. Plog's allocentric and psychocentric continuum
  4. Pearce's travel career ladder
  5. Maslow's Hierarchy of Needs

What you will be able to do

  • 2.2 Describe the key theories of tourist motivation.

Activity

Start with this week’s video, then: Seminar, guided reading and a short written task: describe the key theories of tourist motivation.

Study materials

Videos

  • Maslow's Hierarchy of Needs · YouTube · Alanis Business Academy · 10 min · for registered students
  • Plog's Model Of Allocentricity And Pschocentricity Made SIMPLE · YouTube · Dr Hayley Stainton | Tourism Teacher · 13 min · for registered students
  • Types Of Tourists Around The World- Cohen, Plog + More · YouTube · Dr Hayley Stainton | Tourism Teacher · 13 min · for registered students

Further resources

  • Tourism: The International Business (Mill, 2010), ch. 2: Who is the tourist? · PDF · Other, textbook chapter; pp. 39–57 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Historical Evolution of Tourism and Hospitality
  • Week 2: Macro-Environmental Drivers of Industry Growth
  • Week 3: Contemporary and Future Drivers in Tourism and Hospitality
  • Week 4: Determinants of Tourist Demand
  • Week 5: Theories of Tourist Motivation
  • Week 6: Travel Intermediation and Distribution
  • Week 7: Structure and Typologies of the Tourism and Hospitality Sec…
  • Midterm: Midterm evaluation
  • Week 9: Organisational Scale, Structure, and Destination Business F…
  • Week 10: Fundamentals of Destination Management
  • Week 11: Strategic Challenges in Destination Management
  • Week 12: Applying The Development of the Tourism and Hospitality Ind…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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