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The Development of the Tourism and Hospitality Industry

THM406

Course CodeTHM406
ECTS

Course Description

The aim of this unit is to provide learners with an understanding of the main factors influencing the development of the tourism and hospitality industry. Learners will develop the ability to analyse the factors affecting demand within the industry as well as knowledge of the relationships between businesses in the tourism and hospitality industry.

Course Objectives

The aim of this unit is to provide learners with an understanding of the main factors influencing the development of the tourism and hospitality industry. Learners will develop the ability to analyse the factors affecting demand within the industry as well as knowledge of the relationships between businesses in the tourism and hospitality industry.

Key Topics

  1. LO1: Understand the main factors affecting the development of the tourism and hospitality industry.
  2. LO2: Know about the factors affecting consumer demand within the tourism and hospitality industry.
  3. LO3: Understand the roles and functions of organisations within the tourism and hospitality industry.
  4. LO4: Understand the roles, functions and actions of destination management organisations.

Course Outline

WeekTopics
1Historical Evolution of Tourism and Hospitality
2Macro-Environmental Drivers of Industry Growth
3Contemporary and Future Drivers in Tourism and Hospitality
4Determinants of Tourist Demand
5Theories of Tourist Motivation
6Travel Intermediation and Distribution
7Structure and Typologies of the Tourism and Hospitality Sector
MidtermMidterm evaluation
9Organisational Scale, Structure, and Destination Business Functions
10Fundamentals of Destination Management
11Strategic Challenges in Destination Management
12Applying The Development of the Tourism and Hospitality Industry in practice: case studies
13Assignment workshop: research, planning and referencing
14Assignment workshop: drafting, feedback and improvement
15Review and coursework completion
FinalFinal assessment and submission

Learning Outcomes

  1. LO1 Understand the main factors affecting the development of the tourism and hospitality industry.
  2. 1.1 Discuss the historical development of the tourism and hospitality industry.
  3. 1.2 Explain the impact of technological, economic and social changes on the development of the tourism and hospitality industry.
  4. 1.3 Assess the contemporary factors that will affect the future development of the tourism and hospitality industry.
  5. LO2 Know about the factors affecting consumer demand within the tourism and hospitality industry.
  6. 2.1 Explain the major factors impacting on tourist demand.
  7. 2.2 Describe the key theories of tourist motivation.
  8. 2.3 Explain the roles and functions of different types of travel agents and tour operators.
  9. LO3 Understand the roles and functions of organisations within the tourism and hospitality industry.
  10. 3.1 Describe the main types of organisations within the tourism and hospitality industry.
  11. 3.2 Explain the scale and structure of a selected tourist or hospitality organisation.
  12. 3.3 Explain tourism and hospitality business functions in a tourist destination.
  13. LO4 Understand the roles, functions and actions of destination management organisations.
  14. 4.1 Assess why destination management is needed.
  15. 4.2 Describe the roles of destination management organisations at national and local levels.
  16. 4.3 Analyse the common issues faced by destination management organisations in a tourist destination.
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