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Level 4 Diploma in Tourism and Hospitality Management

Determinants of Tourist Demand

THM406 · The Development of the Tourism and Hospitality Industry — Week 4 of 16

CourseTHM406
Week4 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Determinants of Tourist Demand

  1. Disposable income and price elasticity
  2. Foreign exchange rate fluctuations
  3. Geopolitical stability and safety perceptions
  4. Seasonality patterns and climate factors
  5. What Shifts the Demand Curve?
  6. Elasticity of Demand
  7. 3 Types of Exchange Rate Systems | International Business | From A Business Professor
  8. Economics C3 - Lecture 4: Elasticity
  9. Economics 1 - Lecture 23: Exchange Rates and Balance of Paym

What you will be able to do

  • 2.1 Explain the major factors impacting on tourist demand.

Activity

Start with this week’s 5 videos, then: Seminar, guided reading and a short written task: explain the major factors impacting on tourist demand.

Study materials

Videos

  • What Shifts the Demand Curve? · YouTube · Marginal Revolution University · 10 min · for registered students
  • Elasticity of Demand · YouTube · Marginal Revolution University · 14 min · for registered students
  • 3 Types of Exchange Rate Systems | International Business | From A Business Professor · YouTube · Business School 101 · 6 min · for registered students

Further resources

  • Tourism: The International Business (Mill, 2010), ch. 2: Who is the tourist? · PDF · Other, textbook chapter; pp. 39–57 · for registered students
  • Eurostat Statistics Explained: Tourism statistics · Reading · Eu, report · for registered students
  • Principles of Economics 3e, ch. 5: Elasticity · PDF · OpenStax, textbook chapter; pp. 125–150 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Historical Evolution of Tourism and Hospitality
  • Week 2: Macro-Environmental Drivers of Industry Growth
  • Week 3: Contemporary and Future Drivers in Tourism and Hospitality
  • Week 4: Determinants of Tourist Demand
  • Week 5: Theories of Tourist Motivation
  • Week 6: Travel Intermediation and Distribution
  • Week 7: Structure and Typologies of the Tourism and Hospitality Sec…
  • Midterm: Midterm evaluation
  • Week 9: Organisational Scale, Structure, and Destination Business F…
  • Week 10: Fundamentals of Destination Management
  • Week 11: Strategic Challenges in Destination Management
  • Week 12: Applying The Development of the Tourism and Hospitality Ind…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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