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Level 4 Diploma in Business Management

Why critical thinking matters in research: creativity, language and presentation

BM401 · Academic Writing and Research Skills — Week 10 of 16

CourseBM401
Week10 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Why critical thinking matters in research: creativity, language and presentation

  1. Promoting creative thinking
  2. Improving language and presentation skills
  3. Thinking ‘outside the box’

What you will be able to do

  • 3.3 Explain why critical thinking is important in academic research.

Activity

Start with this week’s 3 videos, then discuss how they apply to this week’s topic and note one example from a real business.

Study materials

Videos

  • Building confidence in public speaking · Oak National Academy, Key Stage 4 (GCSE level) · plays on Oak’s website · for registered students
  • What’s the best way to give a presentation? · YouTube · TED-Ed · 8 min · for registered students
  • How to give a presentation in English · YouTube · Learn English with Rebecca · engVid · 12 min · for registered students

Further resources

  • Writing for Success, ch. 14.1–14.3: Organizing, visuals and giving a presentation · PDF · Saylor (2012), ch. 14 on structuring a presentation, designing slides and answering questions; pp. 549–593 · for registered students
  • Writing Guide with Handbook, Handbook H3: Clear and effective sentences · PDF · OpenStax (2021), handbook section H3 on concise, clear sentences; pp. 692–695 · for registered students
  • BBC 6 Minute English: Rhetoric: How persuasive are you? (transcript) · PDF · BBC Learning English, transcript on persuasive speaking – techniques for presenting an argument · for registered students
  • Ten Simple Rules for Making Good Oral Presentations · Open-access article · Bourne (2007), PLOS Computational Biology. Short, practical rules on audience, structure, slides, timing and handling questions. · for registered students
  • 'I believe the findings are fascinating': stance in Three-Minute Theses · Open-access article · Hyland & Zou (2021), Journal of English for Academic Purposes. How speakers in three-minute research talks engage an audience and present claims with confidence. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: What academic research and writing is: seeking the truth an…
  • Week 2: Academic writing conventions: academic language, paragraphs…
  • Week 3: Paraphrasing, summarising and writing to a word count
  • Week 4: Types of research (descriptive, associational, intervention…
  • Week 5: Sources of information and evidence: journals, textbooks, c…
  • Week 6: The research process: primary and secondary research
  • Week 7: What critical thinking is: a systematic way to evaluate arg…
  • Week 8: Midterm evaluation
  • Week 9: Critical thinking skills: critical reading, analysis, inter…
  • Week 10: Why critical thinking matters in research: creativity, lang…
  • Week 11: Evaluating an argument: coherence, testing the evidence and…
  • Week 12: What makes a reliable academic argument: evidence, premise …
  • Week 13: Inductive and deductive reasoning
  • Week 14: Building a logical argument structure for a given topic
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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