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Level 4 Diploma in Business Management

Academic writing conventions: academic language, paragraphs and how an argument flows

BM401 · Academic Writing and Research Skills — Week 2 of 16

CourseBM401
Week2 of 16
SemesterI
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This week’s topics

Academic writing conventions: academic language, paragraphs and how an argument flows

  1. Academic language
  2. Paragraphs and argument flows

What you will be able to do

  • 1.2 Explain different academic writing conventions.

Activity

Start with this week’s 4 videos, then discuss how they apply to this week’s topic and note one example from a real business.

Study materials

Videos

  • Using nominalised verbs and adjectives to write effective arguments · Oak National Academy, Key Stage 4 (GCSE level) · plays on Oak’s website · for registered students
  • Hedging (cautious language) in Academic Writing · YouTube · EAPFoundation.com · 14 min · for registered students
  • PEEL Paragraphs (OR: how do I make sure my academic writing is doing what it needs to do?) · YouTube · University of Staffordshire Student Life · 8 min · for registered students
  • An Introduction to Cohesion in Academic Writing · YouTube · AWUC · 8 min · for registered students

Further resources

  • Writing for Success, ch. 6.1: Purpose, audience, tone and content · PDF · Saylor (2012), section 6.1 on formal and informal tone for different readers; pp. 216–231 · for registered students
  • Writing for Success, ch. 9.2: Writing body paragraphs · PDF · Saylor (2012), section 9.2 on topic sentences, evidence and explanation – the basis of PEEL paragraphs; pp. 345–352 · for registered students
  • Writing for Success, ch. 9.3: Organizing your writing · PDF · Saylor (2012), section 9.3 on ordering ideas and using transitions for argument flow; pp. 353–358 · for registered students
  • Is academic writing becoming more informal? · Open-access article · Hyland & Jiang (2017), English for Specific Purposes. Corpus study of which informal features (I, questions, contractions) appear in academic journals and which do not. · for registered students
  • Metadiscourse: What is it and where is it going? · Open-access article · Hyland (2017), Journal of Pragmatics. Readable overview of signposting and linking language that guides readers through an argument. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: What academic research and writing is: seeking the truth an…
  • Week 2: Academic writing conventions: academic language, paragraphs…
  • Week 3: Paraphrasing, summarising and writing to a word count
  • Week 4: Types of research (descriptive, associational, intervention…
  • Week 5: Sources of information and evidence: journals, textbooks, c…
  • Week 6: The research process: primary and secondary research
  • Week 7: What critical thinking is: a systematic way to evaluate arg…
  • Week 8: Midterm evaluation
  • Week 9: Critical thinking skills: critical reading, analysis, inter…
  • Week 10: Why critical thinking matters in research: creativity, lang…
  • Week 11: Evaluating an argument: coherence, testing the evidence and…
  • Week 12: What makes a reliable academic argument: evidence, premise …
  • Week 13: Inductive and deductive reasoning
  • Week 14: Building a logical argument structure for a given topic
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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