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Level 7 Diploma in Strategic Management and Leadership

Review and coursework completion

SL710 · Strategic Marketing — Week 15 of 16

CourseSL710
Week15 of 16
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This week’s topics

Review and coursework completion

  1. Be able to critically analyse the principles of strategic marketing and the role of digital technologies.
  2. Be able to apply tools for analysing the business environment in strategic marketing.
  3. Be able to carry out market segmentation, targeting and brand positioning.
  4. Be able to apply the integrated marketing mix in an organisation.
  5. Be able to critically analyse brands in a business context.

What you will be able to do

  • Bring together all the learning outcomes and complete the coursework against every assessment criterion.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 14Week 16
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The nature and purpose of strategic marketing
  • Week 2: Marketing concepts across organisational contexts
  • Week 3: Processes involved in strategic marketing
  • Week 4: Developing SMART strategic marketing objectives
  • Week 5: The external and competitive environment
  • Week 6: The internal and stakeholder environment
  • Week 7: Strategic options within environmental constraints
  • Week 8: Midterm evaluation
  • Week 9: Market segmentation and evaluating target segments
  • Week 10: Designing a differentiated brand position for targeted segm…
  • Week 11: The integrated marketing mix
  • Week 12: The product lifecycle, marketing mix dynamics and marketing…
  • Week 13: The nature of brands and the significance of branding
  • Week 14: Brand pyramid, positioning and brand management; strengthen…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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