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Level 7 Diploma in Strategic Management and Leadership

Marketing concepts across organisational contexts

SL710 · Strategic Marketing — Week 2 of 16

CourseSL710
Week2 of 16
SemesterI
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This week’s topics

Marketing concepts across organisational contexts

  1. Strategic marketing concepts of Philip Kotler, Peter Doyle, Hugh Davidson, Malcolm McDonald and others; strategic marketing features
  2. Attachments with corporate strategies as defined by Michael Porter; organisational structures
  3. Dynamic strategies as featured by Carpenter and Sanders; attachments with mission statements
  4. Ethics and corporate responsibilities; knowledge management systems
  5. Systematic approaches; necessities of strategic marketing in an organisation

What you will be able to do

  • 1.2 Critically analyse and apply different marketing concepts in a range of organisational contexts.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 1Week 3
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The nature and purpose of strategic marketing
  • Week 2: Marketing concepts across organisational contexts
  • Week 3: Processes involved in strategic marketing
  • Week 4: Developing SMART strategic marketing objectives
  • Week 5: The external and competitive environment
  • Week 6: The internal and stakeholder environment
  • Week 7: Strategic options within environmental constraints
  • Week 8: Midterm evaluation
  • Week 9: Market segmentation and evaluating target segments
  • Week 10: Designing a differentiated brand position for targeted segm…
  • Week 11: The integrated marketing mix
  • Week 12: The product lifecycle, marketing mix dynamics and marketing…
  • Week 13: The nature of brands and the significance of branding
  • Week 14: Brand pyramid, positioning and brand management; strengthen…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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