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Level 6 Diploma in Tourism and Hospitality Management

Formulating a Comprehensive Tourism Plan Document

THM602 · Tourism Policy and Planning — Week 11 of 16

CourseTHM602
Week11 of 16
SemesterI
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This week’s topics

Formulating a Comprehensive Tourism Plan Document

  1. Destination visioning and strategic pillars
  2. Multi-stakeholder action matrices and timelines
  3. Resource allocation and investment prioritisation
  4. Master plan synthesis and reporting standards
  5. Action Planning
  6. Lecture 05: Strategy, Strategic Plan and Tactics

What you will be able to do

  • 4.2 Create a tourism plan document.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: create a tourism plan document.

Study materials

Videos

  • Action Planning · YouTube · Galton College · 20 min · for registered students
  • Presentation of Visit Finland Climate Action Plan · YouTube · UN Tourism · 8 min · for registered students
  • Presentation of NECSTOUR Climate Action Plan · YouTube · UN Tourism · 8 min · for registered students

Further resources

  • Tourism: The International Business (Mill, 2010), ch. 8: Developing tourism · PDF · Other, textbook chapter; pp. 162–204 · for registered students
  • Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
  • UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) (2019) · PDF · Un, guidance · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution and Foundations of Tourism Policy
  • Week 2: Approaches to Policy and Multi-Scalar Governance
  • Week 3: Tourism Policy Instruments
  • Week 4: Policy Implementation Dynamics and Issues
  • Week 5: Evaluating Tourism Policy Implementation
  • Week 6: Approaches to Tourism Planning
  • Week 7: External Environment and Tourism Planning
  • Midterm: Midterm evaluation
  • Week 9: Execution and Monitoring of Tourism Plans
  • Week 10: Adapting Planning Models to Destination Contexts
  • Week 11: Formulating a Comprehensive Tourism Plan Document
  • Week 12: Applying Tourism Policy and Planning in practice: case stud…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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