Course Description
The aim of this unit is to develop learners’ understanding of the principles of tourism policy and planning. Learners will analyse theories and concepts from the fields of public policy, tourism management and planning and will create tourism plans that acknowledge the roles of multiple stakeholders and possible courses of action in a destination.
Course Objectives
The aim of this unit is to develop learners’ understanding of the principles of tourism policy and planning. Learners will analyse theories and concepts from the fields of public policy, tourism management and planning and will create tourism plans that acknowledge the roles of multiple stakeholders and possible courses of action in a destination.
Key Topics
- LO1: Understand the concepts and theories of public policy for tourism.
- LO2: Understand the implementation of tourism policy.
- LO3: Understand the theories and concepts of tourism planning.
- LO4: Be able to create tourism plans that can apply to international tourism destinations.
Course Outline
Learning Outcomes
- LO1 Understand the concepts and theories of public policy for tourism.
- 1.1 Evaluate the different approaches to tourism policy that can be taken.
- 1.2 Summarise the historical development of tourism policy.
- 1.3 Analyse the multi-scalar nature of contemporary tourism policy.
- LO2 Understand the implementation of tourism policy.
- 2.1 Describe a range of tourism policy instruments.
- 2.2 Analyse the issues involved in implementing tourism policies.
- 2.3 Evaluate the implementation of tourism policies.
- LO3 Understand the theories and concepts of tourism planning.
- 3.1 Evaluate the different approaches to tourism planning.
- 3.2 Assess how the external environment influences tourism planning.
- 3.3 Evaluate the execution of a tourism plan.
- LO4 Be able to create tourism plans that can apply to international tourism destinations.
- 4.1 Adapt models of tourism planning to a specific tourist destination.
- 4.2 Create a tourism plan document.