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Level 6 Diploma in Tourism and Hospitality Management

External Environment and Tourism Planning

THM602 · Tourism Policy and Planning — Week 7 of 16

CourseTHM602
Week7 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

External Environment and Tourism Planning

  1. Macro-environmental drivers and PESTLE analysis
  2. Climate change resilience and decarbonisation
  3. Geopolitical shifts and market volatility
  4. Technological disruption in smart destinations
  5. Comprehensive PESTEL Analysis Tutorial: Strategic Business Planning
  6. Business Strategy 03 - The External Environment of a Firm
  7. Business and climate change: from argument to action | LBS

What you will be able to do

  • 3.2 Assess how the external environment influences tourism planning.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: assess how the external environment influences tourism planning.

Study materials

Videos

  • Comprehensive PESTEL Analysis Tutorial: Strategic Business Planning · YouTube · The Marketing Channel - MKTG 101 · 35 min · for registered students
  • Business Strategy 03 - The External Environment of a Firm · YouTube · Ajarn Olli · 26 min · for registered students
  • Business and climate change: from argument to action | LBS · YouTube · London Business School · 18 min · for registered students

Further resources

  • Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • European Capital of Smart Tourism (EU initiative and best-practice compendia) · Reading · Eu, case study · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution and Foundations of Tourism Policy
  • Week 2: Approaches to Policy and Multi-Scalar Governance
  • Week 3: Tourism Policy Instruments
  • Week 4: Policy Implementation Dynamics and Issues
  • Week 5: Evaluating Tourism Policy Implementation
  • Week 6: Approaches to Tourism Planning
  • Week 7: External Environment and Tourism Planning
  • Midterm: Midterm evaluation
  • Week 9: Execution and Monitoring of Tourism Plans
  • Week 10: Adapting Planning Models to Destination Contexts
  • Week 11: Formulating a Comprehensive Tourism Plan Document
  • Week 12: Applying Tourism Policy and Planning in practice: case stud…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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