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Level 6 Diploma in Tourism and Hospitality Management

Tourism Policy Instruments

THM602 · Tourism Policy and Planning — Week 3 of 16

CourseTHM602
Week3 of 16
SemesterI
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This week’s topics

Tourism Policy Instruments

  1. Regulatory frameworks and zoning laws
  2. Economic incentives, taxation, and subsidies
  3. Voluntary industry codes and eco-certifications
  4. Public-private marketing and information provision
  5. Week 4-Lecture 26 : Environmental Regulations and Policy Instruments
  6. The effectiveness of Tourism Australia's award-winning 'Dundee' ad

What you will be able to do

  • 2.1 Describe a range of tourism policy instruments.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: describe a range of tourism policy instruments.

Study materials

Videos

  • The effectiveness of Tourism Australia's award-winning 'Dundee' ad · YouTube · Marketing Week · 10 min · for registered students
  • Presentation of the Policy Guidance to Support Climate Action by National Tourism Administrations · YouTube · UN Tourism · 33 min · for registered students

Further resources

  • OECD Tourism Trends and Policies 2024 — whole report · PDF · Oecd, report; 353 pages · for registered students
  • Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
  • Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 2Week 4
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Evolution and Foundations of Tourism Policy
  • Week 2: Approaches to Policy and Multi-Scalar Governance
  • Week 3: Tourism Policy Instruments
  • Week 4: Policy Implementation Dynamics and Issues
  • Week 5: Evaluating Tourism Policy Implementation
  • Week 6: Approaches to Tourism Planning
  • Week 7: External Environment and Tourism Planning
  • Midterm: Midterm evaluation
  • Week 9: Execution and Monitoring of Tourism Plans
  • Week 10: Adapting Planning Models to Destination Contexts
  • Week 11: Formulating a Comprehensive Tourism Plan Document
  • Week 12: Applying Tourism Policy and Planning in practice: case stud…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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