Applying Business Research Project in practice: case studies

This week’s topics

Applying Business Research Project in practice: case studies

1. Case analysis
2. Linking theory to practice
3. Evaluating evidence
4. Yin (2003) Case Study Research pt 8 Collecting Evidence
5. Focus groups in practice: a case study of SMEs
6. Stanford Seminar - Applying Theory to Practice (and Practice to Theory)

What you will be able to do

• 1.1 Assess the factors that contribute to the process of research project selection.
• 2.1 Critically appraise literature relevant to the chosen research context.
• 2.2 Evaluate research methodologies and provide a rationale for a chosen research methodology.
• 2.3 Evaluate data collection methods and provide a rationale for chosen data collection methods.

Activity

Start with this week’s 3 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

• Yin (2003) Case Study Research pt 8 Collecting Evidence · YouTube · Glenn Parry · 15 min · for registered students
• Focus groups in practice: a case study of SMEs · YouTube · Mark Saunders on Research Methods · 8 min · for registered students
• Stanford Seminar - Applying Theory to Practice (and Practice to Theory) · YouTube · Stanford Online · 59 min · for registered students

Further resources

• Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
• Workplace Dispute Resolution and the Management of Individual Conflict: Five Case Studies · PDF · Reading, article · for registered students
• Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students