Methodological Frameworks

This week’s topics

Methodological Frameworks

1. Epistemological and ontological paradigms
2. Qualitative, quantitative, and mixed-methods research
3. Deductive versus inductive approaches
4. Methodological justification
5. Philosophical Beliefs and Assumptions in Business and Management Research
6. Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology
7. Theory development approaches and the Research Onion

What you will be able to do

• 2.2 Evaluate research methodologies and provide a rationale for a chosen research methodology.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate research methodologies and provide a rationale for a chosen research methodology.

Study materials

Videos

• Philosophical Beliefs and Assumptions in Business and Management Research · YouTube · Mark Saunders on Research Methods · 11 min · for registered students
• Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology · YouTube · Grad Coach · 18 min · for registered students
• Theory development approaches and the Research Onion · YouTube · Mark Saunders on Research Methods · 8 min · for registered students
• The Research Onion Made EASY! Simple Research Methods Template For Your Methodology Chapter · YouTube · Dr Hayley Stainton | Tourism Teacher · 8 min · for registered students

Further resources

• Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
• Principles of Sociological Inquiry, ch. 5: Research Design · PDF · Saylor Academy, textbook chapter; pp. 51–65 · for registered students
• Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students