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Level 6 Diploma in Accounting and Business

Data Collection Strategies and Research Proposal

AB605 · Business Research Project — Week 5 of 16

CourseAB605
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Data Collection Strategies and Research Proposal

  1. Primary and secondary collection techniques
  2. Questionnaire and interview guide design
  3. Sampling methods and ethical protocols
  4. Compiling the comprehensive research proposal
  5. Data Collection Techniques
  6. Questionnaire types
  7. Types of Sampling Methods and Bias

What you will be able to do

  • 2.3 Evaluate data collection methods and provide a rationale for chosen data collection methods.
  • 2.4 Produce a research proposal.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate data collection methods and provide a rationale for chosen data collection methods.

Study materials

Videos

  • Data Collection Techniques · YouTube · Galton College · 35 min · for registered students
  • Questionnaire types · YouTube · Mark Saunders on Research Methods · 8 min · for registered students
  • Types of Sampling Methods and Bias · YouTube · Galton College · 30 min · for registered students
  • How To Design A Questionnaire Or Survey | Research Methods Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 15 min · for registered students

Further resources

  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
  • Writing interview protocols and conducting interviews: tips for students new to qualitati… · PDF · ERIC, article · for registered students
  • Research Methods in Psychology, ch. 9: Survey Research · PDF · Saylor Academy, textbook chapter; pp. 215–237 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Project Selection and Initial Scoping
  • Week 2: Research Design and Resource Planning
  • Week 3: Critical Literature Review
  • Week 4: Methodological Frameworks
  • Week 5: Data Collection Strategies and Research Proposal
  • Week 6: Conducting Fieldwork and Investigation
  • Week 7: Data Organization and Presentation
  • Midterm: Midterm evaluation
  • Week 9: Data Analysis and Interpretation
  • Week 10: Validity Evaluation and Strategic Recommendations
  • Week 11: Dissemination and Professional Presentation
  • Week 12: Applying Business Research Project in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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