This week’s topics
Conceptualising Strategic Options
- Definition and role of strategic options
- Ansoff’s product-market expansion matrix
- Bowman’s strategy clock
- Growth vs retrenchment options
- SBL Topic Explainer: Strategic choices - Ansoff Matrix
- Ansoff's Matrix in formulating strategy
- Corporate level strategies - II | stability, retrenchment, combination | MBA, UGC NET
What you will be able to do
- 3.1 Explain what is meant by the term ‘strategic option.’
- 3.2 Compare different strategic options available to a business.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain what is meant by the term ‘strategic option.’
Study materials
Videos
- SBL Topic Explainer: Strategic choices - Ansoff Matrix · YouTube · ACCA Student Study Resources · 20 min · for registered students
- Ansoff's Matrix in formulating strategy · YouTube · Galton College · 25 min · for registered students
- Corporate level strategies - II | stability, retrenchment, combination | MBA, UGC NET · YouTube · Free Management Education · 8 min · for registered students
Further resources
- Mastering Strategic Management, ch. 8: Selecting Corporate-Level Strategies · PDF · Saylor Academy, textbook chapter; pp. 237–272 · for registered students
- Principles of Marketing, ch. 2: Strategic Planning · PDF · Saylor Academy, textbook chapter; pp. 29–61 · for registered students
- Principles of Management, ch. 9: The Strategic Management Process: Achieving and Sustaining Competitive Advantage · PDF · OpenStax, textbook chapter; pp. 261–284 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
