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Level 5 Diploma in Accounting and Business

Hierarchy of Business Strategy

AB501 · Principles and Concepts of Business Strategy — Week 2 of 16

CourseAB501
Week2 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Hierarchy of Business Strategy

  1. Corporate-level strategy
  2. Business-unit level strategy
  3. Functional-level strategies
  4. Strategic alignment across business levels
  5. Corporate vs Business and Functional Level Strategies
  6. The three levels of Strategy (Antonio Ghezzi)
  7. Corporate vs. Business Strategy

What you will be able to do

  • 1.2 Compare different levels of business strategy.
  • 1.3 Compare elements of a strategic framework.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: compare different levels of business strategy.

Study materials

Videos

  • Corporate vs Business and Functional Level Strategies · YouTube · Business and Leadership at Bethel University · 10 min · for registered students
  • The three levels of Strategy (Antonio Ghezzi) · YouTube · Polimi OpenKnowledge · 5 min · for registered students
  • Corporate vs. Business Strategy · YouTube · David Kryscynski · 6 min · for registered students

Further resources

  • Principles of Management, ch. 5: Strategizing · PDF · Saylor Academy, textbook chapter; pp. 173–232 · for registered students
  • Mastering Strategic Management, ch. 5: Selecting Business-Level Strategies · PDF · Saylor Academy, textbook chapter; pp. 135–179 · for registered students
  • Principles of Management, ch. 9: The Strategic Management Process: Achieving and Sustaining Competitive Advantage · PDF · OpenStax, textbook chapter; pp. 261–284 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 1Week 3
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Foundations of Business Strategy
  • Week 2: Hierarchy of Business Strategy
  • Week 3: Strategy Development Approaches
  • Week 4: Organisational Theories in Strategic Management
  • Week 5: Typologies of Business Strategy
  • Week 6: The Strategic Management Process: Environmental Analysis
  • Week 7: The Strategic Management Process: Execution and Control
  • Midterm: Midterm evaluation
  • Week 9: Conceptualising Strategic Options
  • Week 10: Comparing Growth Vectors and Strategic Options
  • Week 11: Recommending Strategic Options
  • Week 12: Applying Principles and Concepts of Business Strategy in pr…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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