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Level 5 Diploma in Accounting and Business

Foundations of Business Strategy

AB501 · Principles and Concepts of Business Strategy — Week 1 of 16

CourseAB501
Week1 of 16
SemesterI
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This week’s topics

Foundations of Business Strategy

  1. Definitions of strategy and competitive advantage
  2. Strategic intent
  3. Mission, vision, and core corporate values
  4. Lec-1 Strategy:Philosophy;Competition;Competitive Advantage-Part-I
  5. Business Strategy 05 - Vision, Mission, Values, and a few "Loose Ends"
  6. Strategic Intent & Core Competencies

What you will be able to do

  • 1.1 Explain what is meant by the term ‘business strategy’.
  • 1.3 Compare elements of a strategic framework.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain what is meant by the term ‘business strategy’.

Study materials

Videos

  • Business Strategy 05 - Vision, Mission, Values, and a few "Loose Ends" · YouTube · Ajarn Olli · 15 min · for registered students
  • Strategic Intent & Core Competencies · YouTube · Fred Pelard · 4 min · for registered students
  • What is strategy? | From A Business Professor · YouTube · Business School 101 · 8 min · for registered students
  • Vision, Mission, Value (With Examples and Tips) | From A Business Professor · YouTube · Business School 101 · 8 min · for registered students
  • What is Competitive Advantage? (With Real-World Examples) | From A Business Professor · YouTube · Business School 101 · 7 min · for registered students
  • Strategic Intent - Vision and Mission Explained with examples of Apple, Nike and Amazon · YouTube · Marketing91 · 7 min · for registered students
  • What are Core Competencies? | Strategic Management | From A Business Professor · YouTube · Business School 101 · 7 min · for registered students
  • Business Strategy: Developing a Mission and Vision · YouTube · Galton College · 28 min · for registered students
  • Gaining Competitive Advantage in the Business World · YouTube · Galton College · 26 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 1: Mastering Strategy: Art and Science · PDF · Saylor Academy, textbook chapter; pp. 4–36 · for registered students
  • Principles of Management, ch. 9: The Strategic Management Process: Achieving and Sustaining Competitive Advantage · PDF · OpenStax, textbook chapter; pp. 261–284 · for registered students
  • Principles of Management, ch. 4: Developing Mission, Vision, and Values · PDF · Saylor Academy, textbook chapter; pp. 129–172 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 2
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Foundations of Business Strategy
  • Week 2: Hierarchy of Business Strategy
  • Week 3: Strategy Development Approaches
  • Week 4: Organisational Theories in Strategic Management
  • Week 5: Typologies of Business Strategy
  • Week 6: The Strategic Management Process: Environmental Analysis
  • Week 7: The Strategic Management Process: Execution and Control
  • Midterm: Midterm evaluation
  • Week 9: Conceptualising Strategic Options
  • Week 10: Comparing Growth Vectors and Strategic Options
  • Week 11: Recommending Strategic Options
  • Week 12: Applying Principles and Concepts of Business Strategy in pr…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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