Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 5 Diploma in Accounting and Business

Typologies of Business Strategy

AB501 · Principles and Concepts of Business Strategy — Week 5 of 16

CourseAB501
Week5 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Typologies of Business Strategy

  1. Porter's generic strategies
  2. Miles and Snow strategy framework
  3. Cost leadership versus differentiation
  4. Hybrid competitive strategies
  5. Business Level Strategy Explained
  6. Lecture 17: Generic Competitive Strategies 1
  7. CPA Competitive Advantage & Generic Strategy

What you will be able to do

  • 2.1 Differentiate between different types of business strategies.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: differentiate between different types of business strategies.

Study materials

Videos

  • Business Level Strategy Explained · YouTube · EPM · 15 min · for registered students
  • CPA Competitive Advantage & Generic Strategy · YouTube · KnowledgEquity - Support for CPA · 5 min · for registered students
  • Business Level Strategies Explained With Examples || Strategic Management Series · YouTube · FST Study · 10 min · for registered students
  • Porter's Generic Strategies - Simplest explanation with examples · YouTube · Mister Simplify · 9 min · for registered students
  • Porter's Generic Strategies · YouTube · tutor2u · 11 min · for registered students
  • Porter's Generic Strategies || When To Go For What || Strategic Management Series · YouTube · FST Study · 6 min · for registered students
  • Porter's Generic Strategies: Target vs Wal-Wart Explained · YouTube · Professor Wolters · 5 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 5: Selecting Business-Level Strategies · PDF · Saylor Academy, textbook chapter; pp. 135–179 · for registered students
  • Principles of Management, ch. 5: Strategizing · PDF · Saylor Academy, textbook chapter; pp. 173–232 · for registered students
  • Principles of Management, ch. 9: The Strategic Management Process: Achieving and Sustaining Competitive Advantage · PDF · OpenStax, textbook chapter; pp. 261–284 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 4Week 6
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Foundations of Business Strategy
  • Week 2: Hierarchy of Business Strategy
  • Week 3: Strategy Development Approaches
  • Week 4: Organisational Theories in Strategic Management
  • Week 5: Typologies of Business Strategy
  • Week 6: The Strategic Management Process: Environmental Analysis
  • Week 7: The Strategic Management Process: Execution and Control
  • Midterm: Midterm evaluation
  • Week 9: Conceptualising Strategic Options
  • Week 10: Comparing Growth Vectors and Strategic Options
  • Week 11: Recommending Strategic Options
  • Week 12: Applying Principles and Concepts of Business Strategy in pr…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll