Supply Chain Stakeholders and Customer Demand

This week’s topics

Supply Chain Stakeholders and Customer Demand

1. Roles of suppliers, manufacturers, 3PLs, and retailers
2. Voice of the customer and service expectations
3. Influence of order lead times and demand volatility
4. Assessing Strategic Fit | SCMT 4653
5. Demand Management Capabilities | SCMT 4653
6. 8 Most Common Types of Retailers | From A Business Professor

What you will be able to do

• 1.3 Describe the roles of key organisations involved in supply chains.
• 1.4 Explain how customer requirements influence supply chain operations.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: describe the roles of key organisations involved in supply chains.

Study materials

Videos

• Assessing Strategic Fit | SCMT 4653 · YouTube · Walton College Supply Chain Management · 8 min · for registered students
• Demand Management Capabilities | SCMT 4653 · YouTube · Walton College Supply Chain Management · 10 min · for registered students
• 8 Most Common Types of Retailers | From A Business Professor · YouTube · Business School 101 · 9 min · for registered students

Further resources

• Principles of Marketing, ch. 9: Using Supply Chains to Create Value for Customers · PDF · Saylor Academy, textbook chapter; pp. 275–304 · for registered students
• Operations Management (Fanshawe), ch. 7: Supply Chain Management · Reading · Other, textbook chapter; PDF pp. 285–330 · for registered students
• Principles of Marketing, ch. 17: Distribution: Delivering Customer Value · PDF · OpenStax, textbook chapter; pp. 583–618 · for registered students