This week’s topics
Case study: a multinational’s international strategy
- Where it operates and how
- Why it chose that strategy
What you will be able to do
- 3.3 Analyse the international strategy of a named multinational.
Activity
Analyse the international strategy of a well-known multinational.
Study materials
Further resources
- Introduction to Business 2e, ch. 3.8: The impact of multinational corporations · PDF · OpenStax (2026); pp. 100–103 · for registered students
- Principles of Management, ch. 8.2: Using SWOT for strategic analysis · PDF · OpenStax (2019); pp. 221–222 · for registered students
- Principles of Marketing, ch. 7.4: Marketing in a global environment · PDF · OpenStax (2023); pp. 241–243 · for registered students
- Does Monitoring Improve Labor Standards? Lessons from Nike · Open-access article · Locke et al. (2007), ILR Review. Case study of Nike's global supplier strategy and why it changed. · for registered students
- Five Misunderstandings About Case-Study Research · Open-access article · Flyvbjerg (2006), Qualitative Inquiry. Why a single well-analysed case can support general conclusions and recommendations. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
