International Business

Course Description

Globalisation, trade blocs and tariffs, market-entry modes, cross-cultural management, ethics and sustainability in global supply chains, and a multinational case study.

Course Objectives

To introduce the drivers of globalisation, ways of entering international markets and the ethical issues of international trade.

Key Topics

1. LO1: Understand the drivers of globalisation.
2. LO2: Understand methods of entering international markets.
3. LO3: Understand ethical issues in international trade.

Course Outline

Learning Outcomes

1. LO1 Understand the drivers of globalisation.
2. 1.1 Explain the key drivers of international trade.
3. 1.2 Identify examples of globalised industries.
4. 1.3 Explain the purpose of trade blocs (e.g., EU).
5. 1.4 Describe how tariffs affect trade decisions.
6. LO2 Understand methods of entering international markets.
7. 2.1 Compare exporting, franchising, and foreign direct investment.
8. 2.2 Recommend an entry mode for a given scenario.
9. 2.3 Explain how cultural differences affect business practice.
10. 2.4 Apply a cultural framework (e.g., Hofstede) to a case.
11. LO3 Understand ethical issues in international trade.
12. 3.1 Discuss ethical issues in global supply chains.
13. 3.2 Evaluate a company's approach to sustainability.
14. 3.3 Analyse the international strategy of a named multinational.
15. 3.4 Justify recommendations with evidence.