This week’s topics
Going international: exporting and franchising
- Selling abroad
- Franchising and licensing
What you will be able to do
- 2.1 Compare exporting, franchising, and foreign direct investment.
Activity
Compare exporting and franchising for a food brand.
Study materials
Further resources
- Introduction to Business 2e, ch. 3.6: Participating in the global marketplace · PDF · OpenStax (2026), exporting, licensing, franchising; pp. 92–95 · for registered students
- Introduction to Business 2e, ch. 4.5: Franchising · PDF · OpenStax (2026); pp. 131–137 · for registered students
- Principles of Marketing, ch. 7.3: Entering the global arena · PDF · OpenStax (2023); pp. 238–240 · for registered students
- Export versus FDI with Heterogeneous Firms · Open-access article · Helpman et al. (2004), American Economic Review. Key paper on why the most productive firms set up abroad while others only export (intro is accessible). · for registered students
- There Goes Gravity: How eBay Reduces Trade Costs · Open-access article · Lendle et al. (2016), The Economic Journal. Compares eBay with offline trade to show how online marketplaces shrink the cost of distance. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
