CourseHES 203

Week8 of 16

SemesterII

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This week’s topics

Midterm evaluation

Midterm assessment of the criteria taught so far
Individual feedback and targets

What you will be able to do

1.1 Explain the key drivers of international trade.
1.2 Identify examples of globalised industries.
1.3 Explain the purpose of trade blocs (e.g., EU).
1.4 Describe how tariffs affect trade decisions.
2.1 Compare exporting, franchising, and foreign direct investment.
2.2 Recommend an entry mode for a given scenario.
2.3 Explain how cultural differences affect business practice.
2.4 Apply a cultural framework (e.g., Hofstede) to a case.

Activity

Midterm assessment task and individual feedback.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.

Week 7 Week 9

Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan

Week 1: What is globalisation?
Week 2: Why countries trade
Week 3: Global industries
Week 4: Trade blocs and the European Union
Week 5: Tariffs and quotas
Week 6: Going international: exporting and franchising
Week 7: Joint ventures and foreign direct investment
Midterm: Midterm evaluation
Week 9: Culture and business
Week 10: Comparing cultures: Hofstede’s dimensions
Week 11: Ethics in global supply chains
Week 12: Sustainability in business
Week 13: Case study: a multinational’s international strategy
Week 14: Making recommendations with evidence
Week 15: Review and coursework completion
Final: Final assessment and submission

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