Introduction

The Level 7 Diploma in Strategic Marketing develops the marketing and branding skills that support good strategic decisions and help organisations keep their competitive advantage. It combines theory in strategic marketing, consumer behaviour, branding and digital communication with practical application to real marketing situations.

It is a 120-credit qualification with 1,200 hours of Total Qualification Time, including 600 guided learning hours. Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as a master's degree, but shorter: to complete a full master's you go on to a 60-credit dissertation stage with a university. At Brussels College of Business and Technology (BCBT) it is studied fully online and typically takes one year.

Awarded by the Ofqual-regulated awarding body (RQF Level 7). Provided at BCBT by Brussels College as an approved NCC Education centre (SCH005).

Who it is for

Graduates and experienced managers aged 21 or over who work in, or want to move into, senior marketing, brand or digital roles, or who plan to continue to a master's degree.

Why choose this programme?

Master's-level qualification

A regulated RQF Level 7 diploma worth 120 credits.

Strategy, brand and digital

Marketing planning, consumer behaviour, digital and social media, brand equity and competitive strategy.

Research-ready

A marketing research proposal prepares you for a master's dissertation stage.

Study from anywhere

Fully online, with live classes, a personal tutor and digital library access, from any country.

How you can study

Fully online

100% online, with live online classes and tutorials plus directed self-study, a personal tutor, an online learning platform and digital library access. Open to applicants from any country; you study from home, so no visa is needed. Start dates: ask admissions.

Progression

Progression into or within employment, in roles such as marketing manager, brand manager, digital marketing manager or market research manager
Year 1 of a related master’s degree at Northwood University - Brussels, or at the University of Greater Manchester through Brussels College’s partnership with WINC, subject to admission requirements (see progression)

Entry requirements

To enrol on this diploma:

You hold an honours degree in a related subject, a UK Level 6 diploma or an equivalent overseas qualification
Or you are a mature learner with management experience; admissions checks this experience with you before you register
You are 21 or older at the start of the programme

English language

The programme is taught and assessed in English.
If you are not from a majority English-speaking country, you must provide evidence of English language competence.
Previous education taught in English may count as evidence; admissions will advise.

Who can apply

Fully online: open to applicants from any country; you study from home, so no visa is needed. You need a computer with a stable internet connection, a webcam and a microphone.

How to apply

Apply online at reg.bcbt.be/apply, choosing this programme.
Upload your passport or ID card, certificates and transcripts (translated where needed), English evidence if applicable, a short personal statement and a CV.
Admissions reviews your application and may invite you to a short interview by video call.
Accept your offer, complete enrolment and join your induction before your start date.

Frequently asked questions

When can I start?

Start dates: ask admissions.

Are there exams?

No written examinations: every unit is assessed by coursework.

How much does it cost?

Fees on request — ask admissions.

Programme structure

You complete 6 mandatory units worth 120 credits in total.

Six mandatory units (120 credits)

Unit	What you study	Credits
Contemporary Issues and Principles of Marketing	The marketing function and emerging challenges, and an actionable marketing plan for organisations from start-ups to global brands.	20
Consumer Behaviour and Market Communications	How consumers and organisations make decisions, and using these insights to create customer value.	20
Digital and Social Media Marketing	Digital and social media technologies, trust and engagement, legal and ethical issues and online marketing strategy.	20
Contemporary Challenges and Strategic Marketing	Competitive dynamics, and integrating marketing strategy into the overall business strategy.	20
Strategic Brand Management	Building, positioning and managing brands and brand equity in line with the corporate brand.	20
Marketing Research Project	Research proposals, literature reviews, data collection, questionnaire design and data analysis.	20

Assessment

Every unit is assessed by coursework, with no written examinations. Assessment combines reports, a short essay, presentations with speaker notes and a marketing research proposal (around 2,500 words). Units are graded Pass or Fail: you pass a unit by meeting all of its assessment criteria, with feedback and support before any reassessment. Assessment is externally verified by the awarding organisation.

Study hours

Learning time	Hours
Guided learning (live classes, tutorials and supervised study)	600
Directed self-study, reading and coursework	600
Total Qualification Time	1,200

Unit titles, credits and hours are set by the awarding organisation and may be updated.

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Key Facts

Qualification: Level 7 Diploma in Strategic Marketing
Level: RQF Level 7 (Ofqual-regulated)
Awarded by: the Ofqual-regulated awarding body
Provided by: Brussels College, as an approved NCC Education centre (SCH005); studied with BCBT
Credits: 120
Total Qualification Time: 1,200 hours
Guided learning: 600 hours
Duration: typically one year
Units: 6
Assessment: coursework, no written examinations
Grading: Pass / Fail
Language: English
Study mode: Fully online
Minimum age: 21
Fees: Fees on request — ask admissions

Ask admissions

Fees on request — ask admissions. Start dates: ask admissions. Our admissions team can also help you check your entry requirements.

Ask admissions

Ofqual-regulated diplomas