Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 7 Diploma in Logistics and Supply Chain Management

Qualitative Data Collection and Analysis

LSC706 · Business Research Methods — Week 10 of 16

CourseLSC706
Week10 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Qualitative Data Collection and Analysis

  1. Semi-structured interview design
  2. Focus groups
  3. Thematic analysis coding procedures
  4. Qualitative rigour and trustworthiness
  5. Thematic analysis of qualitative data: an overview
  6. Fundamentals of Qualitative Research Methods: Focus Groups (Module 4)
  7. Semi structured interviews in qualitative research

What you will be able to do

  • 4.1 Propose techniques for use with quantitative and qualitative data.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: propose techniques for use with quantitative and qualitative data.

Study materials

Videos

  • Thematic analysis of qualitative data: an overview · YouTube · Mark Saunders on Research Methods · 11 min · for registered students
  • Fundamentals of Qualitative Research Methods: Focus Groups (Module 4) · YouTube · Yale University · 22 min · for registered students
  • Semi structured interviews in qualitative research · YouTube · Degree Doctor · 13 min · for registered students

Further resources

  • Writing interview protocols and conducting interviews: tips for students new to qualitati… · PDF · ERIC, article · for registered students
  • Principles of Sociological Inquiry, ch. 9: Interviews: Qualitative and Quantitative Approaches · PDF · Saylor Academy, textbook chapter; pp. 108–121 · for registered students
  • Using Focus Group Methodology to Understand International Students' Language Needs · PDF · ERIC, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Identifying and Appraising Research Problems
  • Week 2: Developing Research Aims and Objectives
  • Week 3: Conducting a Critical Literature Review
  • Week 4: Theoretical and Conceptual Frameworks
  • Week 5: Research Philosophies and Methodological Paradigms
  • Week 6: Research Design and Sampling Frameworks
  • Week 7: Quantitative Data Collection Instruments
  • Midterm: Midterm evaluation
  • Week 9: Statistical Analysis with SPSS
  • Week 10: Qualitative Data Collection and Analysis
  • Week 11: Synthesising the Comprehensive Research Proposal
  • Week 12: Applying Business Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll