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Level 7 Diploma in Logistics and Supply Chain Management

Quantitative Data Collection Instruments

LSC706 · Business Research Methods — Week 7 of 16

CourseLSC706
Week7 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Quantitative Data Collection Instruments

  1. Questionnaire design
  2. Likert scale construction
  3. Pilot testing
  4. Survey reliability and validity
  5. Question types & piloting. Part 1 of 3 on Questionnaire Design
  6. Ratings & scales. Part 3 of 3 on Questionnaire Design
  7. Business Research: Reliability and Validity

What you will be able to do

  • 3.2 Design an appropriate methodology in terms of research objectives.
  • 4.1 Propose techniques for use with quantitative and qualitative data.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: design an appropriate methodology in terms of research objectives.

Study materials

Videos

  • Question types & piloting. Part 1 of 3 on Questionnaire Design · YouTube · Graham R Gibbs · 34 min · for registered students
  • Ratings & scales. Part 3 of 3 on Questionnaire Design · YouTube · Graham R Gibbs · 18 min · for registered students
  • Business Research: Reliability and Validity · YouTube · Galton College · 21 min · for registered students
  • How To Design A Questionnaire Or Survey | Research Methods Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 15 min · for registered students

Further resources

  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
  • Research Methods in Psychology, ch. 9: Survey Research · PDF · Saylor Academy, textbook chapter; pp. 215–237 · for registered students
  • Principles of Sociological Inquiry, ch. 8: Survey Research: A Quantitative Technique · PDF · Saylor Academy, textbook chapter; pp. 90–107 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Identifying and Appraising Research Problems
  • Week 2: Developing Research Aims and Objectives
  • Week 3: Conducting a Critical Literature Review
  • Week 4: Theoretical and Conceptual Frameworks
  • Week 5: Research Philosophies and Methodological Paradigms
  • Week 6: Research Design and Sampling Frameworks
  • Week 7: Quantitative Data Collection Instruments
  • Midterm: Midterm evaluation
  • Week 9: Statistical Analysis with SPSS
  • Week 10: Qualitative Data Collection and Analysis
  • Week 11: Synthesising the Comprehensive Research Proposal
  • Week 12: Applying Business Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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