This week’s topics
Commercial Negotiation Strategies
- Integrative versus distributive negotiation
- BATNA and ZOPA analysis
- Tactical concession planning
- Stakeholder influence and persuasion techniques
- #28 Negotiation Supply Management | Strategic Sourcing
- #29 Planning for Negotiation | Strategic Sourcing
- Conducting Effective Negotiations
What you will be able to do
- 3.2 Compare the types of approaches that can be pursued in commercial negotiations.
- 3.3 Evaluate the main methods that can influence the achievement of desired outcomes in a negotiation.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: compare the types of approaches that can be pursued in commercial negotiations.
Study materials
Videos
- Conducting Effective Negotiations · YouTube · Stanford Graduate School of Business · 69 min · for registered students
- Business Negotiation Strategies | International Management | From A Business Professor · YouTube · Business School 101 · 9 min · for registered students
- Distributive vs. Integrative Bargaining - Organizational Psychology Lecture 15.7 · YouTube · Professor Q · 4 min · for registered students
- Masterclass - The art and science of negotiation · YouTube · Saïd Business School, University of Oxford · 11 min · for registered students
- Negotiation Strategies: to achieve mutual agreements · YouTube · Galton College · 16 min · for registered students
Further resources
- Organizational Behavior, ch. 14.4: Negotiation behaviour · PDF · OpenStax, textbook chapter; pp. 406–422 · for registered students
- Increasing Integrative Negotiation in European Organizations Through Trust · Reading · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.