This week’s topics
Quantitative Survey Design and Sampling
- Questionnaire design and scaling techniques
- Probability and non-probability sampling strategies
- Sample size calculation
- Pilot testing and measurement validity
- Question types & piloting. Part 1 of 3 on Questionnaire Design
- Sampling. Part 2 of 2 on Surveys and Sampling.
- Ratings & scales. Part 3 of 3 on Questionnaire Design
What you will be able to do
- 3.2 Design an appropriate methodology in terms of research objectives.
- 3.3 Justify a selected methodology in terms of research objectives.
- 4.1 Propose techniques for use with quantitative and qualitative data.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: design an appropriate methodology in terms of research objectives.
Study materials
Videos
- Question types & piloting. Part 1 of 3 on Questionnaire Design · YouTube · Graham R Gibbs · 34 min · for registered students
- Sampling. Part 2 of 2 on Surveys and Sampling. · YouTube · Graham R Gibbs · 35 min · for registered students
- Ratings & scales. Part 3 of 3 on Questionnaire Design · YouTube · Graham R Gibbs · 18 min · for registered students
Further resources
- Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
- Research Methods in Psychology, ch. 9: Survey Research · PDF · Saylor Academy, textbook chapter; pp. 215–237 · for registered students
- Principles of Sociological Inquiry, ch. 8: Survey Research: A Quantitative Technique · PDF · Saylor Academy, textbook chapter; pp. 90–107 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
