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Level 7 Diploma in Accounting and Finance

Research Aims and Questions

AF706 · Business Research Methods — Week 2 of 16

CourseAF706
Week2 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Research Aims and Questions

  1. Establishing SMART research objectives
  2. Formulating exploratory and explanatory research questions
  3. Directional and non-directional hypotheses
  4. Aligning objectives with business outcomes
  5. Research Questions, Aims and Objectives
  6. Research questions: Descriptive, exploratory, explanatory and evaluative questions
  7. Research Aims, Objectives & Research Questions (The Golden Thread) - Definitions + Examples ?

What you will be able to do

  • 1.1 Appraise research problems.
  • 1.2 Develop appropriate research objectives and justify their choice.
  • 4.2 Create a research question, literature review and methodology.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: appraise research problems.

Study materials

Videos

  • Research Questions, Aims and Objectives · YouTube · Mark Saunders on Research Methods · 9 min · for registered students
  • Research questions: Descriptive, exploratory, explanatory and evaluative questions · YouTube · Mark Saunders on Research Methods · 7 min · for registered students
  • Research Aims, Objectives & Research Questions (The Golden Thread) - Definitions + Examples ? · YouTube · Grad Coach · 25 min · for registered students

Further resources

  • Improving the development of students' research questions and hypotheses · PDF · ERIC, article · for registered students
  • Principles of Sociological Inquiry, ch. 4: Beginning a Research Project · PDF · Saylor Academy, textbook chapter; pp. 37–50 · for registered students
  • Writing Guide, 12.5: Formulating a research question · PDF · OpenStax, textbook chapter; pp. 402–404 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Research Problem Formulation
  • Week 2: Research Aims and Questions
  • Week 3: Critical Literature Reviewing
  • Week 4: Theoretical and Conceptual Frameworks
  • Week 5: Research Philosophies and Methodological Paradigms
  • Week 6: Qualitative Data Collection and Analysis
  • Week 7: Quantitative Survey Design and Sampling
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Analysis with SPSS
  • Week 10: Methodological Justification and Research Ethics
  • Week 11: Integrated Research Proposal Development
  • Week 12: Applying Business Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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