Assignment workshop: research, planning and referencing

This week’s topics

Assignment workshop: research, planning and referencing

1. Unpacking the assignment brief and criteria
2. Finding and evaluating sources
3. Planning and referencing

What you will be able to do

• 1.1 Explain the importance of customer relationship management to a tourism and hospitality business.
• 1.2 Analyse the different functions within tourism and hospitality businesses that are linked to customer relationship management.
• 1.3 Analyse the factors that influence customer relationship management in the tourism and hospitality industry.
• 2.1 Explain approaches to customer decision making.
• 2.2 Assess the factors that influence consumer purchase decisions in the tourism and hospitality industry.
• 2.3 Analyse the different techniques and methods organisations can apply to increase customer relationships and customer loyalty.
• 3.1 Describe the characteristics of effective teams.
• 3.2 Explain the importance to a tourism and hospitality business of effective team work.
• 3.3 Discuss how tourism and hospitality managers can promote effective team working in their areas of responsibility.
• 4.1 Explain methods used to monitor and measure the customer experience.
• 4.2 Recommend approaches to improve the customer experience in a selected tourist or hospitality organisation.

Activity

Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Further resources

• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
• Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students